Avenue51, the global ecommerce platform, is experiencing a surge in demand from shoppers in Mainland China looking to buy goods from British companies. Avenue51’s June marketplace sales figures show a 245% year-on-year increase compared to the same month in 2019.
The most popular British product category trends currently being sold across Avenue51 marketplace stores include Maternity, Accessories, Premium Grocery and Beauty – which is on track to increase sales by 650% in 2020.
The steep rise in demand from Chinese consumers for goods from Britain has been buoyed by Mainland China’s annual mid-year shopping festival, 618, which runs from June 1 to June 18th with vast numbers of shoppers logging on to buy branded goods.
In addition, the Chinese Government this year issued more than £1 billion of cash coupons to its citizens – to help reboot the economy – which has contributed to the heightened numbers of online sales.
Many British brands operate online stores through the Avenue51 platform including Royal Mail, Waitrose, Aspinal of London and ThisWorks.
Avenue51 is a quick and effective means for European brands to trade directly with consumers, globally, via its cross-border technology platform that offers an end-to-end service including; stock management, marketing, payments and shipping. Avenue51 also provides online listing across a network of more than 50,000 online retailers used by shoppers in Mainland China.
Avenue51 co-founder, James Hardy, comments: “Retailers and brands have had an incredibly difficult time due to Covid-19, and it won’t get any easier with an uncertain global economic outlook. Our record June sales show the importance of a robust ecommerce offering and the opportunities afforded to brands who can successfully trade into the Chinese consumer market.
We are seeing a sustained growth of brands joining Avenue51 and are continuing to invest in our technology, fulfilment centres and consumer insights to help meet their individual sales needs.”
Avenue51’s complete cross border retail technology platform enables more than 100 British and European consumer brands including Waitrose, Aspinal of London and ThisWorks to generate and fulfil over £45 million of orders from shoppers and online retailers in Mainland China each year.
For brands that are seeking fast access to shoppers in Mainland China, Avenue51 offers the opportunity to list products within a network of more than 50,000 online retailers. This network includes a number of highly successful online stores operated by Avenue51 under license (La Poste and Royal Mail Tmall.com flagship stores) or directly (51bestuk, 51Taouk).
The Avenue51 team is based in offices around the world including London, Birmingham, Beijing, Shanghai and Hangzhou.